Communication Strategy: October Conference
From Common Energy UVic
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Back to: Going Beyond Climate-Neutral Conference page.
Conference Communication Strategy headquarters! The skeleton strategy below comes from the Economic and Social Research Council's website on their Communication Toolkit page.
Contents |
[edit] Current Perceptions of CE
Internal:
- What the hell is going on?
- What are people committing to?
Threats:
- Avoid carbon offset solution
- Big financial committment necessary?
Opportunities:
- Political context
- Linking BCN with UVic's strategic plan
- No comprehensive plan currently exists
[edit] Objectives for the Communication Strategy
- To get key people in the room
- Create buzz around Common Energy
- Have people well informed so that they can participate effectively.
[edit] Communication Objectives for the Conference
Committment from UVic to - make things happen
- commit to the BCN framework
Refining the plan - strategic plan. Then comes implementation.
[edit] Principles
Honesty, Clarity, Consistency
[edit] Messaging
Join the conversation - Networking opportunity - the right people all in one place at one time.
Contribute your ideas - Learning opportunity - about how to create an effective climate action strategy.
Make it happen - Action opportunity - to do something while collaboratively on solving the problem.
Our marketing material should identify who should come. Then we will pick from the messaging options and match these with each audience group, e.g., university community, regional partners.
These groups are 'unpacked' into:
Campus community: students/administrators/staff/faculty
Regional community: civil society/government/business
[edit] Prioritising Audiences
1st:
Board of Governors
University Administration
Staff - UVic, RRU, Camosun
Municipal Staff & Politicians
"Movers & Shakers" in Victoria
2nd:
Students - Current & New, Grad Students
Faculty
Provincial Gov't: Secretariat & Ministry (MEMPR), Adv Education, Environment, Small Business
Opposition members
3rd:
General Public
NGO Community
[edit] Channels of Communication
Listservs - UVSP-Power, BCSEA, UVSP-Gen, UVSS, GSS, Left Coast News,
[edit] Estimating Time
Need agenda to create posters and invitations.
[edit] Budget
$100 for posters.
[edit] Evaluating Success
[edit] Tools for a Successful Communications Strategy
Communications Strategy Framework
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